Why Should You Spend Money on Facebook™ Advertising?

With social media being such a big part of everyday life, it likewise plays a large role in marketing. There are many different social platforms a business can use to reach out to audiences. Some are free, others are not. Facebook is one social medium which has recently begun to shift all of its marketing and advertising features to a paid-only format. Whilst, some may argue, that adopting a “pay-to-play” marketing strategy may have driven some users away, Facebook is in many ways still a valid and valuable marketing tool. Why use Facebook advertising? Simply put: its custom audience targeting features. Businesses pay not only for prioritisation of their brand content, but for Facebook’s marketing tools, too. The extent of...

Why Social Media Is Important for Business Marketing

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend. What you might not know is that you’re ready to get your company’s social media off the ground right now. You don’t need to know every intimidating buzzword or have the magic number of followers. You can get started immediately—and even enjoy yourself in...

15 Reasons Why Marketing Through Social Media is a Must For Every Small Business

Most small businesses are careful about what type of marketing strategies they invest in. When you have a limited marketing budget, it’s important that you spend it wisely to get the most for your money. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences. So what’s so great about social media marketing? Here are our agency’s top 15 reasons why marketing through social media is a must for small businesses. 15 Reasons Why Small Businesses Should Have Marketing Through Social Media 1. Your customers are on social media....